To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel
Aiming to deliver value outside the sales funnel allows your business to build long-term relationships with customers, rather than focusing on a single sale. Congratulations! You closed the deal. You...
View ArticleAre the Robots Winning?
Automation in manufacturing can help create more, better paying jobs. But two leading economists have examined real-world data and concluded that the robots may be winning after all. Is it true? Last...
View ArticleWhat Does Automation Mean for Supply Chain Marketing and Sales?
Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you...
View ArticleWhy Inbound Marketing is a Better Strategy Than Outbound for Supply Chain
The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change to inbound marketing. Traditional marketing in the supply chain...
View ArticleSocial Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention
With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for...
View Article6 Content Marketing Trends for the Supply Chain in 2019
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few...
View ArticleDigital Marketing for the Supply Chain and Logistics Industries
Digital marketing for the supply chain has become necessary to position your company to not only be found online, but also to be researched, to be compared, and to be concluded upon. Highlights:...
View Article4 Examples of AI for the Supply Chain
With the power to drastically increase efficiency in all areas of the supply chain, it’s important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply...
View ArticleChatbots: No Longer Just a Buzzword
Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between...
View ArticleInfographic: Here’s Why Supply Chain Companies Need to Try Live Video
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming...
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